Rome Film Fest: NFT to certify photo copyright
31 Oct, 2022 - Uncategorized
BK Studios has again certified on blockchain their photo copyright on the occasion of the 2022 Rome Film Fest, thanks to the service Photochain developed by the startup Metabrand.tech.
BK Studios is an Italian photo studio specialized in the cinema and entertainment sector. Their partnership with the Italian startup Metabrand.tech began last September when the photo studio decided to protect the copyrights of pictures of celebrities like Brad Pitt, Cate Blanchett and Penelope Cruz during the last Venice Film Festival.
So, also for the photos at the Rome Film Fest, BK Studios took advantage of Metabrand’s Photochain to secure legally its copyrights against any risk of plagiarism.
In the cover image, a BK Studios’ photo of the directors and scriptwriters Damiano e Fabio D’Innocenzo, known also as “The D’Innocenzo Brothers”. Their film “Favolacce” (Bad Tales) was awarded the Silver Bear for Best Screenplay at the 2020 Berlin International Film Festival.
An innovative solution for photo studios based on NFT
The solution created by the startup Metabrand.tech consists of an innovative platform able to notarize the key data and to deliver to the copyrights’ owner a digital certification under the form of non-fungible tokens (NFT).
Here is an example, based on a photo of the Italian actor and director Tony Servillo, the protagonist in “The Great Beauty” (the Italian film that won the Academy Award, the Golden Globe, and the BAFTA in the Best Foreign Film category).
Or the example of a shoot of the popular Italian pop singer Malika Ayane:
The certificates are publicly visible to anybody on the blockchain at the links Tony Servillo NFT and Malika Ayane NFT on Explorer Perawallet.
NFT to protect photo copyright: the advantages for photographers
Being based on the blockchain, the digital certificates – containing all the data required for complete legal protection – are quite unmodifiable and therefore unfalsifiable. Those certificates can be delivered in a very short time and at a cost that is fractional in comparison to more traditional legal certifications, such as those issued by notaries.
The platform Photochain was designed on the Algorand blockchain in compliance with environmental sustainability criteria, given the much higher energy consumption of other alternative blockchains. Algorand, known as ‘the green blockchain‘, was developed in 2017 by Silvio Micali, professor at the MIT.
The startup Metabrand.tech is also officially part of the Algorand ecosystem.
The service was developed in the collaboration with Gallavotti Bernardini & Partners for legal advisory.
Metabrand.tech is currently working to offer the certification service to all professional photographers through the new website Photochain.
In the cover image of the article, a photo of the directors and scriptwriters Damiano e Fabio D’Innocenzo, known also as “The D’Innocenzo Brothers” by BK Studios in Rome. Their film “Favolacce” (Bad Tales) was awarded the Silver Bear for Best Screenplay at the 2020 Berlin International Film Festival.